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Natural Beauty Still Booming in North America

Consumers are coveting green ingredients—and sales are in the billions.

The North American market for natural and organic personal care products is continuing its positive trajectory, with revenues reaching $5.6 billion this year. According to a new report from Ecovia Intelligence, a rising consumer demand for “clean beauty” products and increasing distribution are driving market growth.   In fact, Ecovia found that natural and organic products now comprise over 6% of personal care product sales in North America. Natural and organic hair care products have the hig...

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